Wednesday, February 29, 2012
Despite frequent complaints in regards to the movie industry and woes about constant remakes and reboots and a glut of unnecessary and increasingly faster and furiouser sequels, there is still a lot that Hollywood does right. Joss Whedon getting to direct a big budget movie featuring a whole bunch of Marvel Comics super-heroes, that is most definitely something right. That the Avengers movie stars Robert Downey Jr, Chris Evans, Chris Hemsworth, Samuel L. Jackson is right. That Scarlett Johansson is not only in the movie, but that she is in a Black Widow costume as a bonus, that is very right.
What is not right is the poster for The Avengers. Nothing makes Hollywood look more idiotic and uncaring at the moment than the state of the movie poster. Movie posters used to be genuine pieces of beautiful artwork, now they seem to be randomly photoshop patch-worked together by a hung-over un-paid intern. What the hell is going on in that Avengers poster? Where's Iron Man's helmet? Where's Captain America's mask? Why is everyone just kinda' standing around? Why did the designer just randomly grab photo's of the characters and slap them together without any concern for logic or reason? Nick Fury is about to shoot something, while Captain America is lost in thought.And none of these super-heroes seem to notice that there's a space-ship about to crash behind them.
Look up the work of Tom Jung, Saul Bass, Bob Peak, Richard Amsel, and Drew Struzan on the ole' Google. Then feel free to join me in my rants against the so-called designers making what is likely a very decent living for whipping up very ugly posters.